Robert Peck Presentation on a broad overview of social networking:
Peck also notes that social network users are not all teenagers – the largest user group is 35-54 years old:
Peck also notes that social networks have incredible reach, page view growth and boast very high engagement (lots of time spent on the sites. He estimates that by 2011 social networks will control 12% of online advertising.
Bear Stearns: Yahoo Must Form A Social Networking Strategy
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