NIELSEN//NETRATINGS REPORTS TOPLINE U.S. DATA FOR AUGUST 2007

Example:  The data indicates that 45.2 million home and work Internet users visited at least one of the
Wikimedia Foundation-owned sites or launched a Wikimedia Foundation-owned application during the
month, and each person spent, on average, a total of 16 minutes and 35 seconds at one or more of their
sites or applications.
A parent company is defined as a consolidation of multiple domains and URLs owned by a single entity. A
brand is defined as a consolidation of multiple domains and URLs that has a consistent collection of
branded content. 

Estimated spending reflects CPM-based advertising online, and excludes search-based advertising, paid
fee services, performance-based campaigns, sponsorships, barters, partnership advertising, advertorials,
promotions and e-mail. Impressions reported exclude house ads, which are ads that run on an
advertiser’s own or related property and co-branding relationships.
Example:  An estimated 4.7 billion Privacy Matters ads were rendered for viewing at the cost of
approximately $14.3 million during the surfing period.

Source  Nielsen/NetRatings

The Holy Grail For Mobile Social Networks

 

We’ve been tracking emerging mobile-only social networks such as ZYB and Mocospace and Mig33. All have unique selling points but there’s one solid gold feature that none yet have: physical presence detection and information exchange with other users.

This is the Holy Grail of mobile social networking, and one of the main reasons for taking the networks off the desktop/laptop environment in the first place. Imagine walking into a meeting, classroom, party, bar, subway station, airplane, etc. and seeing profile information about other people in the area, depending on privacy settings. Picture, name, dating status, resume information, etc. The information that is available would be relevant to the setting – quick LinkedIn type information for a business meeting v. Facebook dating status for a bar.

Knowing when your friends are around, and having the ability to meet new people who share your interests (even if it’s just that you are both single), will drive massive usage of networks. But, as with many new services, a chicken and egg problem looms. Until everyone is using this, there is no real reason for anyone to use it.

Technical barriers aren’t an issue – cell phone tower triangulation and bluetooth solve a lot of the problems of locating users and transmitting information between phones. What’s harder is just plain getting a critical mass of users.

Excerpt from…

The Holy Grail For Mobile Social Networks

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