The only proven way to make money off of widgets is by turning them into ads. There’s Google’s Gadget Ads
(AdSense in a widget, basically), AuctionAds (one of our sponsors), boobox, and even ThisNext (which just hired IAC exec Scott Murrow as president, BTW). Now Seattle-based Mpire has launched a widget ad network called WidgetBucks
(or, rather, relaunched an earlier program).
WidgetBucks shares the cost-per-click revenue with bloggers, promising the equivalent of $3 to $6 CPMs (cost-per-thousand views). Mpire is also working with RockYou
to create a Facebook app.
Sample Widget:




