It’s offical. Today’s announcement of Facebook Ads is the company’s play to become a major force in brand advertising online. Facebook Ads is a new platform for creating and disseminating socially-aware ads on Facebook.
Facebook Ads is comprised of three parts: Ads targeted at Facebook members using their profile data such as age, gender, relationship status, work history, and stated interests (Social Ads); ad widgets that advertisers can put on their own sites that allow Facebook members to become product endorsers, and spread that endorsement to all of their friends on Facebook through their personal feeds (Beacon); and aggregated profile information that is exposed to Facebook advertisers that tells them what kind of people are getting their ads and who is clicking on them (Insight).
